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Salesforce syncing module in Marketo

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Anonymous
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Salesforce syncing module in Marketo

Similar to putting all the various scoring of a specific functionality, such as demographic and behavioral into a single marketo program for simplified ease of centralized management, can we do a similar thing with SFDC syncing steps, or is this something that needs to be done within each campaign?  Example for this is assigning a new lead status or new campaign.  In any event, are there any best practice examples of this?

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Re: Salesforce syncing module in Marketo

HI Nancy,

Not only you can, but you should. This is called a "Lead Management" program. Search the community and also previous Marketing Nation recordings, you may find all you need.

There are also some examples from Marketo in the program library that you can import in your instance.

-Greg

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Re: Salesforce syncing module in Marketo

HI Nancy,

Not only you can, but you should. This is called a "Lead Management" program. Search the community and also previous Marketing Nation recordings, you may find all you need.

There are also some examples from Marketo in the program library that you can import in your instance.

-Greg

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Anonymous
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Re: Salesforce syncing module in Marketo

Great.  And sorry to sound so naive, but where do I find previous Marketing Nation recordings?  Thanks.

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