Salesforce creates duplicate contacts in Marketo

[ItayOved]

Hello,

We have a large number of duplicate contacts in our database. I recently noticed the following pattern:

1. A person fills out a form in Marketo (therefore created in Marketo)

2. We sync this person to SF (generally yes, but depends on the form and campaign).

3. I can see the person's record on SF as Created by "Marketo Operations".

4. A few minutes later I can see a duplicated person in SF with Created by "SF Operations"

4. The person is synced back to Marketo and, viola! A dupe.

What is going on and how can we solve it?

Thanks!

[Steven_Vanderb3 · Accepted solution]

You'll want to check your workflows in Salesforce. If a duplicate is being created by "SF Operations", it suggests something in Salesforce is causing this. To Marketo, it looks like a net new record so it's just syncing it down.