We have a pretty good lead scoring model in place that is synced with Salesforce. However, oftentimes a sales rep will follow up with a "qualified lead" who isn't quite ready to purchase. I'd like the ability for the sales rep to "reset" the lead score back to 0 from Salesforce so that when that leads hits a qualified score the next time they can follow up with them again.
Has anyone ever done this and know how I would even get started?
We are using similar process for our sales team. In our case, if sales team finds that lead is not valid, they will diminish the score to lower value but not zero with reason field updated. On Marketo end, we do verify if lead score is changed from SFDC, they will get into the separate nurturing path.
This is one place where separating demographic score and behavior score comes handy. We usually reduce the behavior score to 0 and lead the demo score untouched in this situation. We do it automatically when the lead is set to a "Recycled" status by the sales.