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Running mailer campaign with multiple wait steps

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Running mailer campaign with multiple wait steps

Hi

Here's my query, I'd really appreciate if someone suggested a simple resolution.

I want to run an email campaign like this -

Send email 1 on Monday

For all those who haven't opened email 1, wait for 3 days and send email 2

For all those who haven't opened email 2, wait for 3 days and send email 3

I can complete steps 1 and 2 via a smart campaign

if (Not opened email = email1, wait 3 days, and send email=email 2)

But  what about a trigger to send email 3 after 3 days?

Is there a more efficient way to do this?

Thanks in advance.

Priya

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Level 7 - Champion

Re: Running mailer campaign with multiple wait steps

Hey Lakshmipriya,

Your intent makes sense, but if you set your smart campaigns up exactly as you've written it out, the logic will be flawed, and you'll likely run the email send on people who would have actually opened the email.

As you write it, your smart list criteria would be not has opened email X, then your flow steps would be wait 3 days, then send email Y.

What you actually want to use to achieve your goal is smart list criteria set to was sent email X, then your flow steps should be wait 3 days, then send email, with choice 1: if not opened email X, send email Y, and default: if not, do nothing.

The issue with your initial option is that it qualifies the not opening email X 3 days before you send email Y, and will not guarantee that those who receive email Y have not opened the email during that three day wait period. The latter option waits to check whether they've opened it until just before email Y is sent, so the data will be more accurate.

To enable this for both email 1 and 2 you would build out as above two separate smart campaigns that change only the emails they refer to for X and Y.

Hope that helps

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Level 7 - Champion

Re: Running mailer campaign with multiple wait steps

Hey Lakshmipriya,

Your intent makes sense, but if you set your smart campaigns up exactly as you've written it out, the logic will be flawed, and you'll likely run the email send on people who would have actually opened the email.

As you write it, your smart list criteria would be not has opened email X, then your flow steps would be wait 3 days, then send email Y.

What you actually want to use to achieve your goal is smart list criteria set to was sent email X, then your flow steps should be wait 3 days, then send email, with choice 1: if not opened email X, send email Y, and default: if not, do nothing.

The issue with your initial option is that it qualifies the not opening email X 3 days before you send email Y, and will not guarantee that those who receive email Y have not opened the email during that three day wait period. The latter option waits to check whether they've opened it until just before email Y is sent, so the data will be more accurate.

To enable this for both email 1 and 2 you would build out as above two separate smart campaigns that change only the emails they refer to for X and Y.

Hope that helps

View solution in original post

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Re: Running mailer campaign with multiple wait steps

Thank you so much Grace!

This helps

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Level 10 - Champion Alumni

Re: Running mailer campaign with multiple wait steps

It should also be pointed out that tracking OPENS is very unreliable - and you may be sending additional emails to those who did open. If a user has images disabled, the OPEN will not be tracked. Also, you may receive many false-positives by email scanners.

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Level 7 - Champion

Re: Running mailer campaign with multiple wait steps

Seconding this. Important point to keep in consideration.

p.s., If my original response answers your main question, Priya, please mark it as correct so that this thread shows as resolved

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Re: Running mailer campaign with multiple wait steps

Hey Dan - we have similar setups based on engagement. Would you approach this differently given the limitations of Open tracking, or accept the fact there may be edge cases?

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Re: Running mailer campaign with multiple wait steps

Not really an edge case when hugely popular email clients (Outlook) disable images by default.