Resources for trigger based nurture/drip campaigns

edishman0613
Level 1

Resources for trigger based nurture/drip campaigns

Hello! We are newbies to Marketo and looking to set up a trigger based email nurture campaign. It will be composed 4 emails with the main CTA of reading a blog, checking out a landing page, etc. I'm hoping for some resources on best practices for wait times, etc. So if someone downloaded a PDF on the first email, do we really want to wait 5 days to send them the 2nd email in the sequence, etc. Any help or resources would be appreciated!

1 REPLY 1
Balkar_Singh
Level 7

Re: Resources for trigger based nurture/drip campaigns

Following this thread for ideas, but here's one by Blueshift - https://blueshift.com/library/benchmark-report-2020-trigger-based-marketing/