Looking for some best practices around removing members from a drip campaign and what you all have experienced.
Basically, we are putting customers who haven't paid/ordered in 3 months in a "we miss you" drip campaign that will consist of 3+ emails.
My thought was to have sales add them to a "remove from drip" marketo campaign via marketo sales insight but my coworkers have recommended against it until we do more training and alignment with sales. So now I am thinking of removing based on clicks to an offer of some kind.
Thoughts? Any help is appreciated!
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I would not rely on sales to do this as they may or may not do this in a timely manner. I would automate the process based on some behavior. Actually, come to think of it using a trigger based on visiting a thank you page is the easiest way to go.