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Relevance of Change Program Success Flow Step

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Relevance of Change Program Success Flow Step

Hi,
I am new to learning Marketo. Need help understanding the relevance of "Change Program Success" flow step and also to clarify a doubt regarding the same. 


Question : I am running a smart campaign in a program having a channel with the following statuses :

Opened, Clicked, Engaged

where I am trying the "Change Program Status" and "Change Program Success" flow steps to have a better understanding on these concepts.  If using the  "change program status" I am giving the status as "clicked" (which is not a success step) and in the "Change Program Success" flow step , I am giving success as true then Isn't it wrong as clicked is not a success for this program. When I go and see the status of a lead in the members tab the status is clicked but the success is also captured. Help me understand its relevance. 

 

 

 

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Level 10 - Community Moderator

Re: Relevance of Change Program Success Flow Step

Sure, can you mark my answer as the Solution please?

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Level 10 - Community Moderator

Re: Relevance of Change Program Success Flow Step


If using the  "change program status" I am giving the status as "clicked" (which is not a success step) and in the "Change Program Success" flow step , I am giving success as true then Isn't it wrong as clicked is not a success for this program. When I go and see the status of a lead in the members tab the status is clicked but the success is also captured. Help me understand its relevance. 

Don't Change Program Success here. Use only the Change Program Status and its implicit Success at the Channel level.

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Re: Relevance of Change Program Success Flow Step

Hi @SanfordWhiteman ,
Thank you for the answer. Here, I know I can choose the status(engaged, which is a success) using "Change Program Status" but I am trying to understand the importance  of "Change Program Success" flow step.  I am looking for the scenarios where "Change Program Success" could be of better use than the "Change Program Status".

 

Regards,

Aditi

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Level 10 - Community Moderator

Re: Relevance of Change Program Success Flow Step

You're better off forgetting that option exists. It only leads to confusion and disrupts reporting. Sometimes, it's useful for backfill.

 

You want to concentrate on setting the Success statuses correctly for your Channel. At a glance, you should be able to see who has Success (green checkmark) and assume they have one of the Success statuses. If you force Success, this assumption is broken.

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Re: Relevance of Change Program Success Flow Step

Thank you @SanfordWhiteman . I got all my doubts cleared on this. Thanks for the support.

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Level 10 - Community Moderator

Re: Relevance of Change Program Success Flow Step

Sure, can you mark my answer as the Solution please?

View solution in original post