Recommendations for Marketing Attribution Tools

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Level 4 - Champion Alumni

Recommendations for Marketing Attribution Tools

Hey Marketo Experts!

We are looking for recommendations on Marketing Attribution Tools that are either native or plug in to Salesforce. These are vendors we are evaluating:

  • FullCirle
  • Bizible

Any other vendors you recommend that complement Salesforce?

3 REPLIES 3
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Re: Recommendations for Marketing Attribution Tools

Bizible is probably the most widely used (based on the instances I have peered into (we're consultants so we see a lot of Marketo instances and stacks). I'd probably evaluate Brightfunnel as well but don't take that as a recommendation as much as, I know that people use them but not to what effect.

BrightFunnel: Multi-touch revenue attribution and forecasting for B2B marketers. – Marketo LaunchPoi...

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Level 10 - Champion Alumni

Re: Recommendations for Marketing Attribution Tools

What do you need to do? You need to understand the resulting report and decide how it might work and quiz vendors on how they handle attribution fully.

Bizible, I agree is likely your best bet. FullCircle is ok from what I've gathered. There are some newer vendors as well.

Brightfunnel just got bought.

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Anonymous
Not applicable

Re: Recommendations for Marketing Attribution Tools

Hi Josh,

You mentioned other new vendors other than Bizible, Full Circle and Brightfunnel. What are those?

Also between Brightfunnel and Bizible, which one would you recommend

Thanks

Reema