RTP - Segments - Order of conditions impact?

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RTP - Segments - Order of conditions impact?

When setting a segment and adding the data points/rule and the condition statement use is "OR", will RTP run the rules in order of which they are listed?

For example if I have IP address = Financial Services OR Marketo Database field named Main Industry = Financial Services.

Will it stop at IP address if it matches and not look at the second condition?

Does it look at both even with the OR condition?   OR The order is important if I want known folks in the Marketo Database to be served up based on what is in the database?

Thanks for assistance or insights.

1 REPLY 1
Anonymous
Not applicable

Re: RTP - Segments - Order of conditions impact?

Hi,

In the scenario you described once a visitor matches one of the 2 filter he/she will match the segment - regardless to the other filter.

The are 3 cases here:

  1. Anonymous visitor that identified as coming from Financial organization by IP
  2. Known visitor + field named Main Industry is Financial Services
  3. Known visitor + field named Main Industry is Financial Services that identified as coming from Financial organization by IP