RTP Named Account Subsidaries

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Anonymous
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RTP Named Account Subsidaries

Hey marketeers,

I'm trying to find out which leads will be focused when working with a named account list that the marketo team matched.

Are those leads only from the parent company or does the matching also include subsidiaries.

An example would be Virgin. If I nominated Virgin as a named account and the marketo team matches the domain, does this include all subsidiaries such as Virginmoney, travel, aviation, investment etc? Another example would be VW with subsidiaries such as Skoda, Porsche, Seat, Bentley, Lamborghini etc.

Thanks

Seb

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Anonymous
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Re: RTP Named Account Subsidaries

It depends on the company itself.  For VW those subsidiaries will be in different locations and have different IP blocks, I suspect the same for Virgin as well.  If the company and its subsidiaries are all sharing the same IP Block then they will be considered one company in RTP, if they do not then they will be considered separate companies.