RTP In-Zone Campaigns and Leads

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Anonymous
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RTP In-Zone Campaigns and Leads

We have launched a few in-zone campaigns to test different content within a page. The campaign and testing reports only report  on "clicks". If we are testing 2 headlines against each other there will be no "clicks". We want to know how many more "leads" we get from the test. We want to test to improve conversion rate.

Are we missing some way to see this report?

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Anonymous
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Re: RTP In-Zone Campaigns and Leads

Hmmm.. not sure this is even possible.  Let me check with the product team on this for you.

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Level 4

Re: RTP In-Zone Campaigns and Leads

Hi John,

If you want to measure general website performance, or lead conversion, based on an In Zone Web Personalization Campaign that does not have a call to action (no need to measure click throughs), then with the Integration with your web analytics platform (Google Analytics) is the best bet.

You can see the impression performance of your 2 campaigns, and see additional website metrics (pages per visit, time on site, goal conversion) of these two campaigns (and add any goal conversion in web analytics) to see which campaign content performed better.

See more info on the integration and customized reports here:

https://docs.marketo.com/display/DOCS/Integrate+RTP+with+Google+Universal+Analytics

https://docs.marketo.com/display/DOCS/Custom+RTP+Reports+in+Google+Universal+Analytics

Attached see demo site screenshot of a RTP Campaign Impression and looking at the Web Metrics, and Goal Conversions of this campaign:

web metrics.png

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Anonymous
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Re: RTP In-Zone Campaigns and Leads

Thanks David, possible for you to show an example where there are actually conversions?

I ask because we have indeed set this up, as outlined, see screenshot, and see no goal completions. Just like your screenshot. We can verify that we are getting leads (export of lead report from Marketo) but the data between Marketo and GA just doesn't seem to be talking.

RTP Goal.JPG

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Anonymous
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Re: RTP In-Zone Campaigns and Leads

According to our GA team, the goals completions won't ever show in the same view as events. This is because Events are hit level dimensions and goals are looking at session level.

Sadly it is a manual process, fine in short term, but as we launch more campaigns this manual approach does not scale.

I added this as an idea and would love for some upvotes to add this small additional item to the campaign report.

https://nation.marketo.com/ideas/8162