RSS + Operational emails?

Anonymous
Not applicable

RSS + Operational emails?

Hi guys,

My blog has an RSS feed, and I would like for anyone who registers for my blog via the RSS form to receive an operational email thanking them (and linking to a few other things).

Any ideas how best to set this up?

Thanks!

Andrew

8 REPLIES 8
Jim_Thao7
Level 9

Re: RSS + Operational emails?

This sounds pretty basic.

Smart List = Filled out Form

Flow Action = Send Email

Unless, I'm missing some information that would be a huge caveat as to why the above logic wouldn't work.  For example, is your form not a Marketo form? If not, please share this kind of information.

Anonymous
Not applicable

Re: RSS + Operational emails?

Is there an easy RSS Marketo form? We've only been able to find the classic RSS forms that aren't built with Marketo integration

Jim_Thao7
Level 9

Re: RSS + Operational emails?

If your form is not a Marketo form, how is that form information being passed to Marketo?

Josh_Hill13
Level 10 - Champion Alumni

Re: RSS + Operational emails?

You should get Digesto (or similar tool) to process RSS feeds to subscribers.

For your immediate need:

  • Fills Out Form
  • Send Follow Up Email

I would seriously question if you should use Operational Email here because most sign ups are email only for blogs. They opted in to the Blog Email, not some follow up advertisement. If the follow up is for double opt in, then sure. Otherwise, be very careful.

Anonymous
Not applicable

Re: RSS + Operational emails?

Do you think that one single "Thank you for following our blog, here are some other links you might be interested in" is too much?

Anonymous
Not applicable

Re: RSS + Operational emails?

Also, I just took a demo with Digesto - seems like definitely overkill. We'd only be interested in sending out 1 digest / month anyway, which breaks out to $250/digest. We could probably just make it ourselves for cheaper than that.

All we really want is a simple Marketo form that also works with RSS.

SanfordWhiteman
Level 10 - Community Moderator

Re: RSS + Operational emails?

What's "an RSS form" exactly? A form signup and a direct RSS feed are usually mutually exclusive (the latter giving you no visibility into user behavior if they read everything offline).

I also don't see an overwhelming need to send RSS-to-email newsletters via Marketo, as long as you have other means of updating Marketo when people click links to posts (i.e. Munchkin associateLead). Yes, you lose true Click Link activities, but you catch up via Visit Web Page.

Josh_Hill13
Level 10 - Champion Alumni

Re: RSS + Operational emails?

Like Sanford said, what is it you want to do with this RSS feed?

If you just want to send the follow up, make the Form double post - once to your feedburner and once to Marketo so you collect the lead.