ROI for Channel Sales

Highlighted
Anonymous
Not applicable

ROI for Channel Sales

Hi everyone,

We are struggling right now with how to track the success of programs that we run to create pull for channel partners.  Most of our distributors aren't sophisticated enough to implement a "campaign-in-a-box" program, and we've had limited success with using promotion codes for specific products as those end-users aren't in our database to track their engagement.  Any suggestions for how to use Marketo effectively with channel sales?  Thanks!

Sheri
Tags (1)
1 REPLY 1
Highlighted
Level 10 - Champion Alumni

Re: ROI for Channel Sales

How would you prefer to track these?

There are probably tons of ways (do a search here), but knowing what you want to track would help us give you a solution.