Hi, Is there a way to know which program/campaign resulted in lead qualification?
Not directly. The way we do this is through a field in which we store the last successes and a second field in which we store the latest success when the lead becomes MQL.
We do it slightly different (as you can imagine, there are multiple ways to build out your Marketo environment - depending on how you want to align it to your business). All of our channels include four common program statuses:
We then include the following smart campaign in every one of our programs (btw, this is representative of a last-touched attribution model):
(NOTE: The "Avande opp, mio, sal, mql program" values are defined in our lead lifecycle workflows when a lead achieves this stage)
This allows us to precisely identify the last program that was responsible for a lead reaching any given stage in our revenue model - simply by changing the program status accordingly in each program (if applicable).