I was thinking about creating a QR code but I was wondering how it would work with Marketo. For example, we have a trade show coming up and we want to have QR codes by the machines so they can watch YouTube videos of our products straight from their phone. What would be the best way to go about doing this so we can track who exactly watches the video, uses the QR code, etc.?
You could have the QR code point to a landing page requesting email address (short forms are best in this situation). After completing the form, the user could be dropped on a page with a list of links to the product videos. This would allow you to track the user snapping the QR code and then clicking the links to the videos. It wouldn't be great from a user standpoint, but it would give you tracking.