Pull UTM information from LinkedIn form?

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Pull UTM information from LinkedIn form?

Does anyone know if Marketo can capture UTM information for leads generated by LinkedIn?

I added hidden fields for utm_source, medium, and campaign into the form, but I cannot see them in the list of fields to chose when setting up the integration.

3 REPLIES 3
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Level 5

Re: Pull UTM information from LinkedIn form?

Martin Saberton​ - If the link which is promoted has the UTM parameters, and the hidden fields on Marketo form are configured to capture those values, they work regardless of where you promote the link.

The integration (assuming LinkedIn Lead Gen Forms) allows to map a limited set of fields, and that data is not based on UTM parameters defined on Marketo Forms - those are fields which LinkedIn has on LinkedIn's Forms which are integrated/mapped with Marketo/fields.

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Re: Pull UTM information from LinkedIn form?

Thanks. The form is creating in LinkedIn and has hidden fields for UTM values. I cannot see how to pull those into Marketo?

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Level 10 - Champion Alumni

Re: Pull UTM information from LinkedIn form?

I'm pretty sure you're only limited to the following fields when mapping LI lead gen forms to Marketo:

- Zip Code

- City

- Company Name

- Company Size

- State

- Country

- Email

- First Name

- Last Name

- Job Title

- Industry

- Phone Number