Proper use of "Clicks Link in Email" trigger - please validate

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Level 10 - Champion Alumni

Proper use of "Clicks Link in Email" trigger - please validate

We've been noticing that many of our programs are not capturing the clicks of the links in our emails.  I think I figured out the issue and was hoping that someone here can validate that this is indeed why this is happening:

We've been using the following incorrect format to define the trigger in the smart list of our smart campaigns:

0EM50000000SIGf.png

Based on some testing, I have found that when defining the link constraint:
  • if you use “IS”, you must include the full URL (with the http/https protocol).
  • If you use “contains” you need to strip the http/https protocol
 
Therefore, the approach above will not register any clicks since it’s not defined properly.  We should use “IS” since it’s more efficient.  And the best way to ensure that we’re grabbing the complete link URL is to click on the green plus icon within the field to bring up the “Multiple Value Chooser”.  This will then provide us with every valid link within the email.  In this example, it’s the one listed at the top (and when you click on it, it will be added to the “Selected Values” on the right:

0EM50000000SIGk.png

Which will result in a properly formatted smart list trigger:

0EM50000000SIGu.jpg

Is this approach consistent with the way you all implement this specific constraint?
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Anonymous
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Re: Proper use of "Clicks Link in Email" trigger - please validate

I agree Dan. That is what I have seen too.

Rajesh

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Level 10 - Champion Alumni

Re: Proper use of "Clicks Link in Email" trigger - please validate

Yes, that will work.

Remember, that Visits Web Page will operate differently, without HTTP://

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Re: Proper use of "Clicks Link in Email" trigger - please validate

That's correct Dan.

On a similar note, I remember a while back when My Tokens was launched. I used a link inside a text token for a few emails, that link would not populate in the Clicks link in email to be selected from the multiple chooser. Not sure if that's still the case now.
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Level 10 - Champion Alumni

Re: Proper use of "Clicks Link in Email" trigger - please validate

Josh, that's correct.  When using the "visits web page" trigger, you MUST strip out the http/https protocol.  Is any of this (how to properly format trigger/filter constraints) available in some official documentation from Marketo?  It would have been helpful to know all of this prior to deploying any programs in Marketo.