Promotional Emails vs. Operational Emails

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Level 4

Promotional Emails vs. Operational Emails

This question came up on the Marketo exam, and I would just like to understand - what is/are the difference(s) between promotional and operational emails?

Thanks!

2 REPLIES 2
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Level 10 - Champion Alumni

Re: Promotional Emails vs. Operational Emails

Promotional - aka, "Marketing" - emails are just that.  An email to promote a product, an offering, an event, content, etc.  Whereas operational/transactional emails are used to legitimately complete some sort of engagement/transaction.  For example, confirmation/reminder emails when registering for an event; confirmation email after you purchase something; a system-outage notification; etc.  None of those emails should be used to secondarily promote something else (unless you're sending to a list of subscribed/engaged users.

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Level 4

Re: Promotional Emails vs. Operational Emails

This is really helpful. Thanks!

On Tue, Aug 14, 2018 at 11:00 AM, Dan Stevens <marketingnation@marketo.com>