Prefill a form from a 3rd party mailing list

Level 3

Prefill a form from a 3rd party mailing list

Is there a way to append a token or something to the URL for a landing page so that it automatically prefills a form with an email address? I am sending a 3rd party email that takes a user to a landing page, and I know that if they are cooked in Marketo the form will prefill, but is there a way to have the form prefill if they're not already cookied/in the Marketo database?

2 REPLIES 2
Level 8 - Champion

Re: Prefill a form from a 3rd party mailing list

Hey Diane,

This might help you - Set a Hidden Form Field Value - Marketo Docs - Product Docs . Sounds like a hidden field that's autofilled from UTM parameter will be what you're looking for. Depending on the third party's data, they may be able to input token-type into that's specific to each individual user (like email address), but generic campaign specific values would also work.

Level 10 - Community Moderator

Re: Prefill a form from a 3rd party mailing list

In addition to Grace's note on hidden fields to track on form fillout, you can also consider tracking the clicks themselves: http://blog.teknkl.com/tracking-clicks-non-marketo-emails/