Hi All -
Looking to revamp our communications preference center and I wanted to hear first hand some of the things that you've found success with, as well as those things that you had struggles with?
Did you try to be too complex? (e.g. Marketing emails only on Tuesday's when it's raining)
Did you not get complex enough? (were you finding people only had two options, optin or opt out?)
Did you try to include too many channels? Not enough channels? (thinking email, phone, text, carrier pigeon?)
I've seen the great post about how to create a preference center: Building a Subscription Management Center
But I want to hear what advice you would give to someone getting ready to approach this large project, which could have tremendous impact on consumer experiences.
I'm literally at this moment doing a bunch of research for latest examples and best practice for this with an upcoming project, and was thinking about posting a similar question
Found this to be a really interesting read thinking about UX design philosophy around the customer facing components of it: https://medium.com/stack-overflow-design/designing-a-better-email-preference-center-4fddd44b91b5
Overall, my basic philosophy really boils down to this:
Keep it simple & clear:
So far as issues I've seen - it's really stuff that influenced the above, mostly options being given but not honoured in send rules, and lack of clarity in design, where people would untick all the options except the actual unsubscribe. Because people weren't honouring the preference categories, people who thought they'd unsubscribed were still receiving emails.
Keen to hear other thoughts
This is great! Thanks for sharing, Grace. Couldn't agree more about the "follow through" part - when I consumer takes their time to indicate a preference, not honoring that can be tragic.
Having just launched ours, I learned a few things.
If I think of more I will add them
In addition to the thoughts here there are DOZENS of threads on this topic here. Please search and build a plan so we can respond to more detailed questions.