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Person clicked, NOT opened email

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Person clicked, NOT opened email

How would you explain a person who clicked link in email, but NOT opened any email, and has not been marked as invalid or suspended? 2018-03-26_1550

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Re: Person clicked, NOT opened email

Hi Kim,

The open is base on image download. Some email clients do not download images by default and therefore do not trigger an open event in Marketo. But with an email without images, the links are still valid and clickable. So you can click an email without having apparently opened it.

Marketo corrects this in email performance reports, assuming that all clicks are also opens. But this statistical correction is not reflected in the filters and smart lists.

-Greg

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2 REPLIES 2

Re: Person clicked, NOT opened email

They don't have images enabled, that's how!

Re: Person clicked, NOT opened email

Hi Kim,

The open is base on image download. Some email clients do not download images by default and therefore do not trigger an open event in Marketo. But with an email without images, the links are still valid and clickable. So you can click an email without having apparently opened it.

Marketo corrects this in email performance reports, assuming that all clicks are also opens. But this statistical correction is not reflected in the filters and smart lists.

-Greg

View solution in original post