My company is beginning the process of using period costs in our programs - and while the logistics makes sense for batch & blast and date specific events (like webinars) - I'm a bit at a loss on how to implement it for long-standing programs. Not for the cost but for the month that I'm to assign it to - Do I need to add in a PC every single month?
I've read through all of the Marketo documentation, which is a great "how to" but doesn't cover these specific scenarios.
What are you guys doing out there for such items?
Thank you very much for that info - I am aware that you can set up the costs multiple times but for evergreen content, I'm wondering if that is the best practice (and for the other use-case examples that I posted).
We have download brochure programs, as an example, on our website and they will be there forever - so am I to go into the program and assign a PC every single month, forever?