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Pausing vs Removing from Nurture Programs

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Mikes_Jones
Level 8

Pausing vs Removing from Nurture Programs

If a lead unsubscribes from all marketing communications, does it make sense to pause the lead from nurture or remove them completely? just trying to understand what best practice is - thanks.

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Valerie_Whitin2
Level 5

Re: Pausing vs Removing from Nurture Programs

If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".

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Valerie_Whitin2
Level 5

Re: Pausing vs Removing from Nurture Programs

If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".

Grégoire_Miche2
Level 10

Re: Pausing vs Removing from Nurture Programs

+1 on Valerie's point.

We usually set 2 empty streams, one for successes and one for failures. Unsubscribes are moved to the failure stream.

-Greg

Mikes_Jones
Level 8

Re: Pausing vs Removing from Nurture Programs

Wohoo - thanks for the input to the both of you!