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Pausing vs Removing from Nurture Programs

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Pausing vs Removing from Nurture Programs

If a lead unsubscribes from all marketing communications, does it make sense to pause the lead from nurture or remove them completely? just trying to understand what best practice is - thanks.

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Re: Pausing vs Removing from Nurture Programs

If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".

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Re: Pausing vs Removing from Nurture Programs

If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".

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Re: Pausing vs Removing from Nurture Programs

+1 on Valerie's point.

We usually set 2 empty streams, one for successes and one for failures. Unsubscribes are moved to the failure stream.

-Greg

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Re: Pausing vs Removing from Nurture Programs

Wohoo - thanks for the input to the both of you!