Yes. While it's not time-consuming (half-day of work, long as you don't want to do extra fancy filtering of objects), you need a developer to implement such a thing.
We trigger actions for values in the ON24 custom object - for example we trigger Marketo scoring for ON24 engagement scores, and we trigger sales alerts for certain survey responses. We could populate a field using the same smart campaigns, but we haven't seen the need to do that yet.
I'd be interested to know how you solve this - edgy solution or other!
We could populate a field using the same smart campaigns, but we haven't seen the need to do that yet.
You can't copy a field from the CO to the Lead using Change Data Value.
Unfortunately, the method no longer works thanks to changes in the June 2019 release.
We Send Alert with the CO contents (output via Velocity, of course) as a JSON array in the email body.
The Alert gets sent to our AWS SES receiver, which forwards to a Lambda function.
The Lambda parses the body to a live array, then calls the Marketo API to do rollups/updates on the Lead.