Passing Data from Custom Objects to Marketo Field

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Level 5

Re: Passing Data from Custom Objects to Marketo Field

No, I am not a developer. WIll it be a difficult task to do it being a non-developer?

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Level 10 - Community Moderator

Re: Passing Data from Custom Objects to Marketo Field

Yes. While it's not time-consuming (half-day of work, long as you don't want to do extra fancy filtering of objects), you need a developer to implement such a thing.

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Re: Passing Data from Custom Objects to Marketo Field

BtW Sandy, where is this edgy article ?

-Greg

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Level 10 - Community Moderator

Re: Passing Data from Custom Objects to Marketo Field

Page through my posts and you'll see it.

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Level 2

Re: Passing Data from Custom Objects to Marketo Field

Hi Ankit,

We trigger actions for values in the ON24 custom object - for example we trigger Marketo scoring for ON24 engagement scores, and we trigger sales alerts for certain survey responses. We could populate a field using the same smart campaigns, but we haven't seen the need to do that yet.

I'd be interested to know how you solve this - edgy solution or other!

-David

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Level 10 - Community Moderator

Re: Passing Data from Custom Objects to Marketo Field

We could populate a field using the same smart campaigns, but we haven't seen the need to do that yet.

You can't copy a field from the CO to the Lead using Change Data Value.

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Re: Passing Data from Custom Objects to Marketo Field

I searched in your blog posts and nothing came up.

A link would help!

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Level 10 - Community Moderator

Re: Passing Data from Custom Objects to Marketo Field

Unfortunately, the method no longer works thanks to changes in the June 2019 release.

I've migrated (backward) to my old method, which is somewhat like Jay's 2b, except we're not passing XML but executable JavaScript over SMTP. We already had this capability in place (I called it a "mailhook").

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Re: Passing Data from Custom Objects to Marketo Field

Hi @SanfordWhiteman , care to explain how to use that method you've built ("mailhook")? 

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Level 10 - Community Moderator

Re: Passing Data from Custom Objects to Marketo Field

We Send Alert with the CO contents (output via Velocity, of course) as a JSON array in the email body.

 

The Alert gets sent to our AWS SES receiver, which forwards to a Lambda function.

 

The Lambda parses the body to a live array, then calls the Marketo API to do rollups/updates on the Lead.