PFL with Sales Teams?

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PFL with Sales Teams?

We are talking with PFL (Printing For Less) about using their Personal Marketing Center for marketing materials and direct mail. We're debating whether getting licenses for AEs, only sales managers, or a centralized person (likely a freelancer) to input the sales team's requests. Price is a factor as they charge per license.

Does anyone have experience with this tool and have insight into how you structured it for your sales team?

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Level 5

Re: PFL with Sales Teams?

In my past organization, we got PFL but it was managed by a central team. The sales reps or account owners would send their request to the central team, who would go ahead and set up the marketing campaign within PFL.

If your volume of direct mails is low, it would be ok to have a central group manage this, rather than getting individual licenses.