PDF links - clicks not tracked for Anonymous Visitors

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Anonymous
Not applicable

PDF links - clicks not tracked for Anonymous Visitors

Hi All,

I have a couple of questions,

  1. What are the activities that would be tracked for anonymous visitors in marketo, when the anonymous visitor, visits the web page, where the marketo munchkin code is added to the web page.?
  2. On a test from our end, looks like the website visit is tracked for both known and unknown leads, but the website clicks (PDF links) are not tracked for both.
    1. Should known leads have both links and PDF tracked in their activity right - here in our case, PDF is not tracked, please help to know why?
    2. For unknown leads, please let us know why the PDF links are not tracked and what other activities would be tracked as asked in Q1.
    3. If there is any other process or steps involved to have the PDF links tracked, please let me know.

Thanks in advance.

12 REPLIES 12
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Level 10 - Community Moderator

Re: PDF links - clicks not tracked for Anonymous Visitors

Clicked Link and Visited Web Page activities are logged by default in all sessions, either anonymous or associated with a known lead.

It's likely that the way you're linking to your PDFs (for example, using a JS redirect) is not being picked up automatically by Munchkin and the ​Clicked Link ​will need to be manually fired.

You should supply a live URL to accompany such questions as that is the only way we can troubleshoot your site-specific issues.

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Anonymous
Not applicable

Re: PDF links - clicks not tracked for Anonymous Visitors

Hi Sanford,

The below is the live URL where the Munchkin code is added,

http://labs.verticurl.com/AnonymousTrackingTest

In the LP, have 2 PDF links, One PDF hosted in Marketo and other in Eloqua.

For both the new and existing persons, the Marketo PDF Click link is tracking.

Can I able to track external PDF Link too?

Thanks!

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Level 10 - Community Moderator

Re: PDF links - clicks not tracked for Anonymous Visitors

Both of those links are already being tracked, it's easy to see in Dev Tools:

pastedImage_1.png

pastedImage_2.png

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Anonymous
Not applicable

Re: PDF links - clicks not tracked for Anonymous Visitors

Yes, I could see in dev tool.

But it's not tracking in Activity Log?

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Level 10 - Community Moderator

Re: PDF links - clicks not tracked for Anonymous Visitors

You don't see both of those hits in the Activity Log for the lead? That's is, frankly, bizarre.  Can you post a screenshot of the ActLog?

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Re: PDF links - clicks not tracked for Anonymous Visitors

I have the same problem.

This is a link to a PDF from a landingpage: http://pages.searchmetrics.com/rs/656-KWJ-035/images/Searchmetrics%20Universal%20Search%20Industries...

ThisActivity-Log.pngis the screenshot from my own activity log.

The last activity is the mail that links to the landingpage with the pdf. Nothing is tracked afterwards 😞

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Level 10 - Champion Alumni

Re: PDF links - clicks not tracked for Anonymous Visitors

So are you saying that you clicked the link in the email, were taken to a Munchkin-enabled landing page and then clicked a PDF link on that landing page?  If so, we've experienced this ourselves in the past - where the "visits LP" and "clicked link" activity were missing from the activity log; or there was a significant delay (upwards of 90 minutes) before the activity was finally seen in the activity log.

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Level 10 - Community Moderator

Re: PDF links - clicks not tracked for Anonymous Visitors

What is the URL of the LP when viewed in your browser?

If your links aren't properly tracked, they won't have the all-important ​mkt_tok ​query param added.  Without that param, neither the page visit nor the link click will be associated with the lead.

How are you building the link in the email?

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Re: PDF links - clicks not tracked for Anonymous Visitors

Hi Dan and Sanford,

here is the flow:

Email with link to a landingpage goes out. The landingpage contains 5 whitepapers (PDF).

Activity Log shows "Email Delivered" as the last activity. So even the opening is not tracked properly 😞

Landingpage URL in the email is a token >> {{my.Whitepaper Link}}

The token is defined as http://pages.searchmetrics.com/EN-MKT-201806-Universal-Search-Industries_Universal_Search_Industries...   which is also the final URL in the browser.

We changed nothing in Marketo. Tracking checkbox is activated.

The Marketo standard pixel is injected via Google Tag Manager on "DOM ready"

<script type="text/javascript">

(function() {

var didInit = false;

function initMunchkin() {

   if(didInit === false) {

     didInit = true;

     Munchkin.init('656-KWJ-035');

   }

}

var s = document.createElement('script');

s.type = 'text/javascript';

s.async = true;

s.src = '//munchkin.marketo.net/munchkin.js';

s.onreadystatechange = function() {

   if (this.readyState == 'complete' || this.readyState == 'loaded') {

     initMunchkin();

   }

};

s.onload = initMunchkin;

document.getElementsByTagName('head')[0].appendChild(s);

})();

</script>

And I don't even use anonymous browsing.

So I have really no idea, what's going on.

Thanks for your help.