We are using hidden fields currently to capture UTM parameters for any paid ads. When it comes to attribution, what's the best practice for Organic specifically?
I know that Marketo's Munchkin code does capture search engines (sometimes) in the 'Original Search Engine' field, but this is only first-touch. What's the best way to track inbound form leads and know they came from Organic and a specific search engine?
I really appreciate any help here!
Check the threads as there are similar discussions.
We are just starting to use the Google AdWords parameter GCLID to track paid search through the cookie. This means that even if they don't convert right away, we are able to see which AdWords campaign they came from when they do fill out a form. I'm in the infancy of this tracking but am very hopeful.
Anyone else have tips?
How has this been performing for you?
I see that for some reason the UTM is not always passed on and not displayed consistently for people that fill out the form.
What have your experiences been so far?
Best and thanks in advance for any help!
I haven't yet found a totally robust way to track organic channels in Marketo. This is usually done by parsing the "Original Referrer" system field with smart campaigns, but I have had issues with this field being populated consistently. Also this will not work after the first touch.
If you have the budget, I would consider Bizible, which is capable of tracking all channels out of box, including organic. It's kind of like Google Analytics in your Salesforce. I am a big fan.
We have designed a custom solution for this issue using JS code and custom cookies on the website. This is not 100% accurate since referrer data changes at times but gives us a good coverage when we use the data to build out attribution models. Happy to show you a demo of what we do. Drop a line at email@example.com