Opportunity Influence Analyzer: adding leads from Marketo to Opportunities in SFDC

[Katherine_Dolso]

Hello.
Does anyone have any best practices or experience on how to automatically add marketing-qualified leads in a RCM in Marketo to existing opportunities in SFDC? I want to be able to see all the leads at a company (and their activities) that may have influenced an opportunity but need to make sure they are listed as contacts in SFDC for that opportunity. And I am not sure I can rely on the sales team to always add them to the opportunity.

thanks!
Katherine

[Josh_Hill13]

So you want to add a Contact Role to an Opp?

This has to be on the SFDC side. You could work on a trigger in SFDC to do this somehow.