One contact clicked a link thousands of times

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Level 3

One contact clicked a link thousands of times

I am wondering if anyone has seen this behavior: we saw a spike in traffic to our website, but had not sent out a marketing email on that particular day. After some investigating, I found a handful of contacts who's activity showed thousands of clicks to links in an email. The email in common happened to be a nurture email that has already been sending for a few months, and the links being clicked within that email varies. None of these contacts are "new," in fact, many are established, semi-engaged contacts. I will also note that out of around 20 of these offenders, there were 2 groups of 6 that shared the same email domain.

2 REPLIES 2
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Level 3

Re: One contact clicked a link thousands of times

Hello @Nicol_Maurer ,

 

The most common culprit is forwarding emails.   Other possible culprits: CC and/or BCC. See documentation below

https://docs.marketo.com/display/public/DOCS/CC+or+BCC+in+Emails

https://docs.marketo.com/display/public/DOCS/Email+CC

 

Thank you,

oz

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Level 10 - Community Moderator

Re: One contact clicked a link thousands of times

Mail scanners will periodically rescan links, even those in emails that have been semi-delivered (as long as the mail scanner is integrated into the mailbox server).