Re: One Lead - Multiple Engagement Programs?

Jessica_Ruffalo
Level 4

One Lead - Multiple Engagement Programs?

My question seems simple, but can one lead be in multiple engagement programs? I thought I read somewhere that they can't be.  But never could find that article again...
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2 REPLIES 2
Bruce_Jeffers
Level 4

Re: One Lead - Multiple Engagement Programs?

A lead CAN be in multiple Engagement Programs....but not in more than one Stream at at time within a single program.

Unfortunately I can't remember where I read this, or heard in a training video, or learned from someone else....would provide a link if I could remember.
Anonymous
Not applicable

Re: One Lead - Multiple Engagement Programs?

Bruce is correct. One in one stream but can be in multiple engagement programs.

Why Can You be in Multiple Engagement programs? Different Content.
You may want someone in multiple streams to receive different kinds of communications. For example, a person may be in a 30-day eveal nurture program that delivers specific trial content weekly and another that drips standard nurture content once every month.

Wait, I don't want that. I want someone is one engagement program only
If you only want someone in one engagement program, think about setting up a traffic copy campaign that ensures someone is not part of another engagement program before adding them to another.