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Nurture Campaigns

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Nurture Campaigns

Can Marketo Nurture Campaigns work with web pages rather than a Marketo landing page?

Does it matter?

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Level 5 - Champion Alumni

Re: Nurture Campaigns

We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.

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Level 5 - Champion Alumni

Re: Nurture Campaigns

We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.

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Re: Nurture Campaigns

This is good to know. I appreciate the reply.

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Level 10 - Champion Alumni

Re: Nurture Campaigns

Sure, you can include any link in your nurture emails - and track those clicks.  They can even be links to third-party sites.

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Re: Nurture Campaigns

I wasn't sure, but thanks for confirming.

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Re: Nurture Campaigns

Note that if you want to build automation (such as transition/exit rules) based of webpages visits/clicks, you should make sure you have the munchkin code set on your website

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Re: Nurture Campaigns

Thanks. Yes, we have the Munchkin Code set on our website. I just wasn't sure how/whether the campaign would work with a web page rather than a marketo page. 'preciate the reply.

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Anonymous
Not applicable

Re: Nurture Campaigns

You can create landing page on Marketo platform or on your website. As Benjamin Jacquet​ mentioned you should add munchkin code to your website. If you include form on your landing page which is hosted on your website, there are two options: 1. You can create form on Marketo and use embed code or 2. You can build it on your website and complete its data with API.

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Re: Nurture Campaigns

Thanks. Gotcha!