SOLVED

Nurture Campaign Reports

Go to solution
Anonymous
Not applicable

Nurture Campaign Reports

Hi,

I'm looking for a way to have a consolidated email report like the one you get with email campaigns, but for nurture campaigns. Right now all I've found is creating a separate smart list for each criteria I want to look at. Is there something I'm missing?

Tags (1)
1 ACCEPTED SOLUTION

Accepted Solutions

Re: Nurture Campaign Reports

Put all the emails in the same default program's smart campaign.  From there you can access the results tab of that 1 campaign to see the cumulative results.

View solution in original post

18 REPLIES 18

Re: Nurture Campaign Reports

Hi Michael,

Please move this question to Products where it belongs. Marketing Central is for generic marketing questions.

I am not sure I understand the issue: if you use email performance reports, you can set it to show all the emails in an engagement program. Unless you do not want to use email performance reports? or you are not using engagement programs for your nurturing?

can you please provide more details?

-Greg

Anonymous
Not applicable

Re: Nurture Campaign Reports

We are using nurture programs, however I can't seem to get the same consolidated report that you get if you use the email campaign - control panel - view results - that report that shows each piece of info.

When using a nurture program, I need to create a list to get one piece of the data. And I do that for each criteria - bounce, clicked link, performance, etc.

Re: Nurture Campaign Reports

Hi Michael,

Just add an email performance report to the program and filter it to get only the emails in your engagement program. It will not show in the summary, but it will give the same info, unless I missed something.

-Greg

Anonymous
Not applicable

Re: Nurture Campaign Reports

I'm looking for this report

Screen Shot 2017-06-20 at 8.44.09 AM.png

Re: Nurture Campaign Reports

Hi Michael,

This is not a report, this is an activity log, from a smart campaign. and indeed, you cannot have the same in an engagement program. But why would you need this level of detailed info?

An email performance or email click performance report would probably be better.

-Greg

Re: Nurture Campaign Reports

Michael,

The results tab does not exist within nurture programs.  If you need to know which leads performed certain actions then smartlists are going to be the only way to do this within the nurture programs.

Anonymous
Not applicable

Re: Nurture Campaign Reports

I'm trying to avoid having a smart list for each criteria - open, click, etc.

Is there a way to have one report like the activity log for nurture campaigns - what if we nested a generic campaign?

Need this for a management report on campaigns to have a nice one size fits all report that doesn't require the use of excel to create.

Re: Nurture Campaign Reports

You can migrate the emails into a default program if you wanted and deploy them via a smart campaign.  You would then be able to use the results tab of the smart campaign if needed.

Re: Nurture Campaign Reports

Again, why aren't you using an email performance report? I already suggested this 3 times, and you seem to ignore it. Is there something wrong with this solution ?

-Greg