Normalized country and state form picklist

Dan_Stevens_
Level 10 - Champion Alumni

Normalized country and state form picklist

Our CRM platform is MS Dynamics.  Currently, the country field is an open text field.  We're in the process of changing that to a normalized drop-down menu of values (United States, Canada, etc.).  In Marketo, we've been using the 2-character country codes for our normalized country values (using name/value pairs within our Marketo forms, e.g, United States::US,Canada::CA).  Since the values need to match in Marketo and CRM, do you see any pitfalls in normalizing the country values with the actual names and do away with the 2-character codes in Marketo?
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Anonymous
Not applicable

Re: Normalized country and state form picklist

seems like you would want to normalize based on what you were going to want to pull into content via a token...So your apporach seems valid.