Is there anyone out there who has successfully set up automated nurture campaigns? Is this as simple as creating a Smart Campaign with drips? How long do you normally run such a program for one given email address?
Thanks in advance for ideas!
I would start with reading Understanding Engagement Programs. This is going to show you how to technically set up a nurture. Then read this 2015 Definitive Guide to Lead Nurturing - Marketo on the best practices. Page 31 of the Definitive Guide has a great example on the timing and the communication sequence. The guide is a brilliant read, too.
In addition to what Alex suggests, you really need to map this out on a whiteboard and consider things like what you say. You do not run a nurture for one person.
The setup is pretty simple, but the thought behind it is hard. Take the time to plan it out.