New Domain?  SPF and DKIM

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Anonymous
Not applicable

New Domain?  SPF and DKIM

Hi,

When setting up a new domain and the SPF and DKIM records have been verified do you have to change the Email Domain on the email tab in Marketo (under your admin)?  Currently our domain is showing a mkto-XXXXXXX.com.  Or is that how all of them are set up?  Not sure if this influences messages marked as Spam or not?

Thanks.
Dave

7 REPLIES 7
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Level 7 - Champion Alumni

Re: New Domain? SPF and DKIM

That's the branding domain.

Not required, but if you want to set it up so that your email links show up as link.yourcompany.com/asd;flkjadf you have to add to CNAME first.

Changing your Email Sending Domain or Brand

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Level 10 - Community Moderator

Re: New Domain?  SPF and DKIM

Further to Darrell's comment, the advantage of using a branding domain -- aside from cosmetic branding -- is that the mkto-*.com pattern is easily identified as a Marketo property, which makes it easier for it to appear on URI blacklists.

(Though it's very easy on a technical level to determine that link.example.com is an alias for mkto-12345.com, ​it's one more step that might not be taken.)

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Level 7 - Champion Alumni

Re: New Domain? SPF and DKIM

Did not know that! Good point Sanford.

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Level 10 - Champion Alumni

Re: New Domain? SPF and DKIM

Also - even with a branded domain - there are remnants of Marketo's domains still in the email headers:

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Level 10 - Community Moderator

Re: New Domain?  SPF and DKIM

Sure, but URIBLs just look at links first.

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Level 10 - Champion Alumni

Re: New Domain? SPF and DKIM

Right.  And btw, I was referring to "branded sender" which is different than the branding domain discussed here.  Didn't mean to derail the conversation.

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Level 10 - Community Moderator

Re: New Domain?  SPF and DKIM

Also... a mail client will see headers, but a browser will only see the URL. Think Outlook and Firefox w/Tracking Protection. (It's great that the mkto-*.com pattern isn't on EasyList -- doesn't meet the definition of tracking at this moment in time!)