My company is going through a brand refresh and have several new templates to implement in our instance. These templates will affect probably around 250 landing pages varying in scope from thank you pages to major hubs for content. We are trying to make this transition as easy as possible. Our first thought was just to clone and update each page but in our testing the updated page requires significant amounts of time on adjustments and fixes. Our old templates were very, very basic and our new templates are responsive, have CSS, etc. The only possible solution we can see is building new pages from scratch within the programs using as many tokens as possible and then switch the urls to the new pages. This actually seems like it would be faster than cloning. Is this crazy? Are we crazy? Anyone gone through something of this size before without pulling their hair out?
I'd also like to take into consideration ways we in which we can make these pages more amendable in the future to any other brand changes the company goes through. I'm assuming tokens obviously but when it comes to style and CSS I'm not sure we have other options.
Your suggestions, ideas and tips on making this as easy a process as possible would be very welcome. Thank you!
It sounds like you will need to rebuild each page and redirect the URLs to the new pages.
If you consider tokens at the folder and program level, this should help some what, but those are really ideal for cloning situations. In order to take advantage of those for website brand changes, you will need to tokenize all the key elements like the Logo, background images, text locations, and any footers. You will also have to decide now on the standard layout approach and hope no one changes it in the future. remember to tokenize the meta tags too.