Need a Data Governance Strategy doc sample/template

[Anonymous]

Hi,

Does anyone have a data governance strategy doc (sample or template) they can share? This is something new to me and I haven't been able to find any samples. I'd love multiple responders.

This would include the strategy of data governance including subscription management, data acquisition, cleanse/append and enrich data, ways to leverage data to build on the bottom line and marketing operations ROI.  

Thanks!

[Josh_Hill13]

Burch,

I am writing something along these lines at my blog, but it's not ready yet.

I do have this set of slides where I discuss my data management principles.

http://www.slideshare.net/jdavidhill/how-to-be-a-marketing-automation-rockstar
http://www.slideshare.net/jdavidhill/data-management-in-marketo

I typically report data like so:

-Total Leads
-SFDC Leads
-SFDC Contacts
-Marketo Only

Unsubscribed
Invalid
Hard Bounced
Email Suspended
Marketing Suspended
Trash
Spam Traps
Total Non Emailable vs. Emailable Leads