I'm looking to automatically populate the Company Name from the Named Account Name in Marketo (Meaning the Named Account field from the Marketo ABM Module). This is for leads where we do not have a company name in our database BUT we do have the Named Account Name. I was initially thinking I could just use a Token for the Named Account Name but this is not a Token that Marketo provides. Does anyone have any creative workarounds for this? We have hundreds of Named Accounts so a conditional flow step is not a sensible option for this volume. For legacy data I could do it offline by exporting the leads and using Excel to populate Company Name from Named Account but that doesn't give me an ongoing automated solution.
For the ABM Product Team, please could you add a set of Named Account Tokens to enable us to utilize the Named Account data more creatively as in this example.