My Campaign Dashboard show different numbers than Smart Lists for that same email

Anonymous
Not applicable

My Campaign Dashboard show different numbers than Smart Lists for that same email

Hi,

We set an email campaqign to our newsleter, and in addition we have created a smart list to locate the leads opened the email.
The campaign Dashboard statistics shows a higher number than the smart list we have created.
Dashboard resaults = 166
Smart lsit resault  =144
The smart list target "opened email" "newsletter email"

Any idea where that difference can come from?

p.s. already tried the "forwrd to a friend" filter as well.

Thanks
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Josh_Hill13
Level 10 - Champion Alumni

Re: My Campaign Dashboard show different numbers than Smart Lists for that same email

It may show unique opens vs. all opens. Not 100% sure about that.