Multiple lead Merge

Highlighted

Multiple lead Merge

is there a way to have a multiple lead merge, or set up a "change data value" campaign to merge leads?
i have 80k duplicate leads and i'll die before cleaning this mess manually
i know what lead is the "major" one - the customer, so i really need a simple campaign to do the merge, but i am not sure Marketo allows it
Tags (1)
3 REPLIES 3
Highlighted
Level 10 - Champion Alumni

Re: Multiple lead Merge

Marketo does not allow you to do an automatic merge in the way you describe. In fact, Marketo only merges leads when you import a lead or a lead fills out a form.

They do have a lead merging service (ask your rep). Alternatively, there are tools like RingLead and Demand Tools that will help you do this more automatically. I believe RingLead is much cheaper and it integrates with Marketo. Demand Tools is awesome, but it's on the SFDC side and can be expensive.
Highlighted
Anonymous
Not applicable

Re: Multiple lead Merge

Seems like your business requirments are a very good fit for Marketo's "Easy Merge" that Josh recommends.
Highlighted
Anonymous
Not applicable

Re: Multiple lead Merge

You can also use our SOAP APIs to do the merge (http://developers.marketo.com/documentation/soap/mergeLeads).