Moving from Traffic Cop to Customer Engagement engine?

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Anonymous
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Re: Moving from Traffic Cop to Customer Engagement engine?

Yes pelase, and thanks! πŸ˜ƒ
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Anonymous
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Re: Moving from Traffic Cop to Customer Engagement engine?

Cheryl,

That would be great - thanks!
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Anonymous
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Re: Moving from Traffic Cop to Customer Engagement engine?

Thanks for all your feedback.  I'll work on getting a webinar scheduled and an invite sent out right away.
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Anonymous
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Re: Moving from Traffic Cop to Customer Engagement engine?

@Elliott - Thanks for posting how you are doing nurturing as this will help me guide the conversation 

For all others interested, can you give me a 2 sentence description of your Traffic Cop?
It will help me best prepare the session to help you!
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Re: Moving from Traffic Cop to Customer Engagement engine?

The traffic cop watches for signals when a visitor becomes a lead at a specific time and enters the main sales cycle series and It also directs traffic a when lead becomes a paid customer or declines. Lastly, the traffic cop listens to a particular date in which our publication goes on hiatus. 
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Level 3

Re: Moving from Traffic Cop to Customer Engagement engine?

Did this webinar ever happen?

Key question we're investigating: We've been running several nurture programs for a year or so using traffic cop. What's the best migration practice? Can we create new tracks using engagement programs, and do they play nicely with programs using traffic cop; for example, is there a danger of a lead getting into two tracks, one via traffic cop and one via an engagement program. Or is it "all of nothing"? Do we need to convert everything into engagement programs.

Advice would be greatly appreciated.


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Re: Moving from Traffic Cop to Customer Engagement engine?

Hi Frank, the webinar did happen, you can find it here