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Missing option to run AB testing in smart campaign

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Marek_Hozák
Level 1

Missing option to run AB testing in smart campaign

Hi everyone,

I am trying to set up an AB testing for a smart campaign: subject of triggered emails. I do not have the option to create a Champion/Challenger (AB test) when clicking on the email - see attached.

Can anyone help me with this, please? Should this feature be turned on somehow?

Thanks for your help!

1 ACCEPTED SOLUTION

Accepted Solutions
Karan_Hari3
Marketo Employee

Re: Missing option to run AB testing in smart campaign

Hi Marek Hozák ,

There is a difference between running a standard email AB test and running a champion challenger test. The difference is as mentioned below

Add an Email Champion/Challenger - Marketo Docs - Product Documentation

pastedImage_1.png

The below article would also be helpful in terms of understanding further concepts of how a champion challenger test works as supposed to a standard email AB test.

Need a clear explanation of Champion vs Challenger testing in default program trigger campaigns

Best Always,

Karan Hari

Karan Hari
Senior Product Manager - Marketo Engage

View solution in original post

4 REPLIES 4
Mark_Price
Level 6

Re: Missing option to run AB testing in smart campaign

Hi Marek,

Looks like you are using an Email Program type. The option is within the program 'control panel' when setting it up (below for reference)

mkto-ab-test.png

Marek_Hozák
Level 1

Re: Missing option to run AB testing in smart campaign

Hi Mark, thank you for helping me.

It seems I have the conclusion now:

1) First option is to set the AB test in the program as you said.

2) The second one is to change the program type. I changed it to default and now I am able to choose the "New Test" when clicking on the email.

Mark_Price
Level 6

Re: Missing option to run AB testing in smart campaign

ahh, I see.

I had gone off your screenshot / missed your spec on the triggered campaign. In any case, glad you have it sorted!

Karan_Hari3
Marketo Employee

Re: Missing option to run AB testing in smart campaign

Hi Marek Hozák ,

There is a difference between running a standard email AB test and running a champion challenger test. The difference is as mentioned below

Add an Email Champion/Challenger - Marketo Docs - Product Documentation

pastedImage_1.png

The below article would also be helpful in terms of understanding further concepts of how a champion challenger test works as supposed to a standard email AB test.

Need a clear explanation of Champion vs Challenger testing in default program trigger campaigns

Best Always,

Karan Hari

Karan Hari
Senior Product Manager - Marketo Engage

View solution in original post