Mirroring Marketo database to SFDC - Has anyone done this?
We are in the midst of an SFDC/Marketo migration. We currently use Marketo + MD Dynamics CRM and are moving to Marketo/SFDC.
One of the things we ar considering doing is mirroring the database. Here are the specifics
* We have around 1 million/leads and around 500k, marketable leads/contacts. * We'd be mirroring the leads and using lead scoring. For leads that have not met our lead threshold, we'd keep them in a queue. Once they reach that queue they'd be assigned out to the sales rep * When the leads hit the threshold, we'd flip a switch in Marketo, which would synch back to SFDC
* Has anyone done this with a similar sized database? If yes, did you include hard bounces in the mirror or only unsubs and marketable leads? * Any pitfalls to watch for/cautionary notes?