Mid-Campaign Deliverability

Aqeel_Akbar
Level 4

Mid-Campaign Deliverability

Hey guys,

Wondering if anyone has any insight into this...

When pulling reports for the last month, we see high hard bounce rates in the middle of streams. When these emails initially qualified, shouldn't they have hard bounced in the first few emails (at most) and not qualified for the rest of the stream? We're seeing high hard bounces for emails 5, 6, and 8 for one of our programs, and there's no way for someone to receive those emails without receiving all of the emails that came before it.

Anyone have any insight?

Thanks,

2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Mid-Campaign Deliverability

It's possible you were marked as spam. Is your cadence too aggressive? Are you sending Operational emails accidentally?

see what causes an email address to become invalid

Josh_Hill13
Level 10 - Champion Alumni

Re: Mid-Campaign Deliverability

Also, I recall from HubSpot's science of email that there is usually a drop off after a few days of being subscribed or after X emails, then anyone who stays with you is super engaged usually...