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Member Status within Email Program

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Member Status within Email Program

Hi Marketo Community,

I have some campaigns housed in a email program type. When I go to the 'members' tab, all members have their status as 'sent' even though these emails have been open, clicked, etc. This is verified through the 'dashboard' view, where I can see and download a breakdown of these metrics. Why is there a discrepancy between the member tab and the dashboard view? Do I need to set up a smart campaign that explicitly changes the status so that the 'members' tab displays the true activity?

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Re: Member Status within Email Program

Hey Milly,

The dashboard of an email program pulls through details from email performance and is not based on program status. If you have additional program statuses that you'd like to have covered, and don't have smart campaigns in the program to update program status (and best practice is one smart campaign for each status change, typically), then yes, you'll need to add them. Broadly speaking this is true of most situations, there's only a handful of cases where a program status will update automatically (e.g., if you're running webinars connected to a webinar platform).

Hope that helps.

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Level 7 - Champion

Re: Member Status within Email Program

Hey Milly,

The dashboard of an email program pulls through details from email performance and is not based on program status. If you have additional program statuses that you'd like to have covered, and don't have smart campaigns in the program to update program status (and best practice is one smart campaign for each status change, typically), then yes, you'll need to add them. Broadly speaking this is true of most situations, there's only a handful of cases where a program status will update automatically (e.g., if you're running webinars connected to a webinar platform).

Hope that helps.

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Re: Member Status within Email Program

Thanks for the clarification Grace Brebner​!