I have a little question:
I am trying to see whether my Form Submits in Google Analytics match with my results in Marketo. As a reference I chose the month November 2019.
To measure results in Marketo I created a Smart List that looks the following:
As a time frame I chose:
Date of Activity: between 11/1/19 and 11/30/2019.
But that doesn't match with my data from Analytics.
So I am thinking it may be correct to chose between 10/31/19 and 12/01/2019. Does that include 31/10 and 01/12?
What is correct if I wanna see the data for November?
I doubt the date range is the problem. Date1 - Date2 is inclusive.
You haven't explained how you're tracking the form fills in GA. You can't rely on built-in tracking: if you don't capture only the Forms 2.0 onSuccess event and use the hitCallback function in GA, your stats in Google will be wrong.
thanks for your reply.
I don't have the permission to upload images to this thread. What more data do you need?
I will try to find out what your GA explanations mean but I assume that our GA data is correct. Or maybe it is not as the results differ slightly (591 form submits in GA and 546 form submits in Marketo).
I don't have the permission to upload images to this thread.
Ugh, I guess they forgot to enable that when they changed the forum software over last week. Still, you can always insert the image (not an external page) as an <img>:
I will try to find out what your GA explanations mean but I assume that our GA data is correct.
I see no reason to assume that. It's the Marketo Filled Out Form logs that are authoritative. If your GA hits don't reflect that same #, it's because you didn't take proper measures to make GA log a hit if -- and only if -- the Marketo submission is successful. (And if you didn't understand what I meant by onSuccess and hitCallback you didn't take those measures yet.)