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Marketo tracking wrong person

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Level 5

Marketo tracking wrong person

Hi all,

Is there a way of removing the association between a person in Marketo and the IP address? We have a contact in Marketo that Marketo thinks is at our company's IP address (I suspect a sales person filled in a form on behalf of a contact and so it is now tracking the sales person as if they are the contact). Is there any way of cleaning this up?


James

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Level 10 - Community Moderator

Re: Marketo tracking wrong person

IP addresses aren't actually involved here.  Cookies are set in the browser (and travel with the browser) across IPs. What you're seeing is an associated Munchkin cookie based on earlier engagement.

There's no way to return a Munchkin cookie to completely anonymous, unfortunately.  If you know who the associated lead is supposed to be, you can use the API to reassociate future web activities with that lead. There's no way to do this via UI.

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Level 10 - Community Moderator

Re: Marketo tracking wrong person

IP addresses aren't actually involved here.  Cookies are set in the browser (and travel with the browser) across IPs. What you're seeing is an associated Munchkin cookie based on earlier engagement.

There's no way to return a Munchkin cookie to completely anonymous, unfortunately.  If you know who the associated lead is supposed to be, you can use the API to reassociate future web activities with that lead. There's no way to do this via UI.

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Level 5

Re: Marketo tracking wrong person

Thanks Sanford. Would it not be a solution to ask our sales team to clear their Marketo cookie from their browser? And/or will the cookie eventually expire, or does that depend on the individual's browser settings?

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Level 10 - Community Moderator

Re: Marketo tracking wrong person

Sure, you could have them clear their Munchkin _mkto_trk cookie. It wasn't clear that you knew exactly what the machine was that was doing this.

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Level 5

Re: Marketo tracking wrong person

No, I'm not 100% sure, but might be worth looking into that. Thanks so much Sanford - really appreciate the response!