Surprise today when reviewing the scoring logs: Marketo detects clicks on the unsubscribe link.
This link is set up in a snippet, with the following code:
<a style="color: #9a9a9a; text-decoration: none !important;" href="https://info.generixgroup.com/FR-Unsubscribe_Request.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" target="_blank">Follow this link</a> to unsubscribe
But the clicks on this link appear in the log and the scoring is fired on that click.
This is surprising to me as I had understood that the mere fact of adding the mkt_unsubscribe=1 to the URL would tell Marketo thta this is an unsub link and that it should not be tracked.
Should we add a class="mktNoTrack" to the link ?
Solved! Go to Solution.
Grégoire Michel we use a custom unsubscribe page and have "mkt_unsubscribe=1" and "mkt_tok=##MKT_TOK##" in our URL parameter. We are seeing double counting of clicks when someone unsubscribes. Can you confirm if adding "mktNoTrack" will solve this issue? Thanks.
Hi Greg - Marketo still hides these clicks from the "clicks" and click %" metrics that are part of the email performance report, correct?
Hi Greg, I advise clients when creating a scoring campaign for clicks link in email to add the 'Link' constraint to the trigger and surpress key words via not contains like 'unsubscribe', 'preferences, etc. Thanks!
But Brian, the ostensible purpose of mkt_unsubscribe=1 is to tag the link so Marketo can treat it differently from general links. What is its purpose, if not what Greg expects here?
I don't know.
And maybe this is wishful thinking.
Is this an instruction for feedback loop reporting providers?